Opel Digital · Wayanad, Kerala
Facebook and Instagram campaigns with a clear purpose
Opel Digital helps businesses plan and manage Meta advertising around an agreed goal, such as enquiries, appointments or website visits. We connect the offer, audience, creative and enquiry journey, then assess performance against the budget and available data.
Who this service is for
This service suits businesses with a clear offer, an advertising budget and a process for handling enquiries. It can help when campaigns lack structure, costs are hard to interpret or leads are not reaching the right follow-up person.
What your project can include
Your written proposal confirms the deliverables, responsibilities and exclusions before work starts.
Campaign plan
Define the offer, audience, locations, objective and budget. Confirm which campaign types and account work are included.
Creative coordination
Plan messages, formats and variations for the agreed campaigns. Clarify whether design, copy, photography or video production is included or supplied by you.
Campaign management
Set up and review approved campaigns, placements and budgets. Make measured adjustments and explain material changes.
Lead and tracking review
Check the agreed lead destination and available tracking. Compare advertising data with your feedback on lead quality. Tracking changes are scoped and approved before implementation.
How we work together
1. Review and agree
Discuss the offer, target audience, budget and sales follow-up. Review account access and the existing campaign setup.
2. Prepare and implement
Prepare campaign structure, copy and creative for approval. Confirm destination pages, forms and the person responsible for incoming leads.
3. Review and improve
Review spend, delivery and enquiries at the agreed intervals. Use lead-quality feedback to inform the next tests and budget decisions.
What we need from you
Provide accurate offer details, approved creative assets, landing pages where required and appropriate business account access. Confirm the advertising budget and billing arrangements, plus who will contact leads. Ad spend is separate from management fees unless the quotation states otherwise.
How progress is measured
Reporting can include spend, reach, clicks, cost per enquiry and lead quality where the information is available. We distinguish platform-reported actions from verified business outcomes. Sales depend on the offer and follow-up as well as the advertising.
Why work with Opel Digital
Opel Digital is the digital marketing brand of Opel Consulting Services LLP, based in Wayanad. Founder Vishnu Nambiar has worked in digital marketing since 2011. We agree on the scope, keep responsibilities clear and explain progress in terms you can use to make business decisions. The founder’s experience predates the company.
Ask us about relevant examples for your project. Any work shared will be labelled with the role and scope accurately; we do not promise the same outcome for every business.
Frequently asked questions
Do you guarantee a number of leads or sales?
No. Costs and results vary with the audience, offer, competition and campaign delivery. We agree on a testing approach and report what the budget produced.
Who pays the advertising spend?
We agree on billing before launch. The proposal clearly separates the advertising budget from service fees and any creative production costs.
Are posts and ads the same service?
No. Paid campaign management has its own objectives and budget. Routine organic posting is covered by a separate social media scope.
Can you manage existing campaigns?
We can review the existing account and recommend a plan. We preserve working account assets and agree on significant changes before applying them.
Tell us what you want to improve
Share your website or profile links, main services and current challenges. We will discuss the requirements and propose a suitable next step.