Opel Digital · Wayanad, Kerala
Reach people searching for what your business offers
Opel Digital plans and manages Google Ads campaigns for businesses in Wayanad, Kerala and beyond. We connect keyword research, relevant ads and useful landing pages with the actions that matter to your business, such as qualified enquiries or purchases.
Who this service is for
For businesses with a clear offer, an agreed advertising budget and a team able to respond to enquiries. This service can help when existing search campaigns attract irrelevant clicks, tracking is unclear or you need a structured way to test demand.
What your project can include
Your written proposal confirms the deliverables, responsibilities and exclusions before work starts.
Campaign and keyword planning
Review search intent, locations, offers and competition. Build a campaign structure with relevant keywords, negative keywords and an agreed budget. We recommend additional Google campaign formats only when they suit the brief.
Ads and landing-page alignment
Write ad copy that matches your offer and the destination page. Review mobile usability, contact routes and conversion barriers; substantial landing-page development is scoped separately.
Conversion measurement
Agree which actions count as conversions and review tracking with your website team. Test the agreed events and document consent requirements, attribution limits and any gaps before relying on reports.
Ongoing management and reporting
Review search terms, spend, bids, locations and ad performance. Explain changes, results and next tests, using lead-quality feedback rather than judging success from clicks alone.
How we work together
1. Review and agree
Understand your services, margins, target locations and previous campaigns. Agree campaign scope, budget, conversion definitions and who approves the ads.
2. Prepare and implement
Prepare campaign settings, copy and agreed tracking. Check destinations and approvals before launch, then monitor early traffic and search terms.
3. Review and improve
Review performance and enquiry quality, make agreed adjustments and report what was spent, what happened and what needs further testing.
What we need from you
Provide access invitations to your Google Ads account and relevant analytics tools, approved offers, location details, a suitable landing page and feedback on enquiry quality. Advertising spend is paid to Google and is separate from our management fee unless your proposal states otherwise.
How progress is measured
Reporting can include spend, relevant search terms, conversions, cost per enquiry and qualified leads. Revenue and return on ad spend are included only when dependable sales tracking is available. Platform attribution is not the same as confirmed business revenue.
Why work with Opel Digital
Opel Digital is the digital marketing brand of Opel Consulting Services LLP, based in Wayanad. Founder Vishnu Nambiar has worked in digital marketing since 2011. We agree on the scope, keep responsibilities clear and explain progress in terms you can use to make business decisions. The founder’s experience predates the company.
Ask us about relevant examples for your project. Any work shared will be labelled with the role and scope accurately; we do not promise the same outcome for every business.
Frequently asked questions
Can you guarantee leads or a fixed cost per lead?
No. Demand, competition, budget, the offer and the landing page all influence results. We commit to the agreed campaign work, measurement and reporting.
Is the advertising budget included in your fee?
Advertising spend and management fees are separate unless explicitly stated in your proposal. We agree a budget before launching campaigns.
How is this different from performance marketing?
Google Ads management focuses on one advertising platform. Performance marketing coordinates channel selection, landing pages, measurement and testing around a broader business objective.
Related services
Tell us what you want to improve
Tell us about your business, your current setup and what you want to improve. We will review the requirements and agree a suitable scope before work starts.