Opel Digital · Wayanad, Kerala
Build a store that makes buying straightforward
Opel Digital helps businesses set up and improve WooCommerce and Shopify stores, then plan marketing around their products and customers. We connect product information, store navigation, checkout and acquisition so each part supports the buying journey.
Who this service is for
For businesses launching an online shop, moving an existing catalogue online or improving a store that is difficult to manage or market. We first review product complexity, fulfilment, payment needs and available resources to recommend an appropriate setup.
What your project can include
Your written proposal confirms the deliverables, responsibilities and exclusions before work starts.
WooCommerce or Shopify setup
Plan the store structure, navigation, theme configuration and required functionality. Agree the platform, number of products, integrations and any migration work before development.
Catalogue and checkout preparation
Configure agreed product categories, variants and stock settings. Connect selected payment and shipping services, and check the customer journey using an agreed test process. Provider approvals remain with the business.
Store content and discoverability
Prepare or improve product and category information, essential page structure and on-page SEO. Product photography, copywriting volume and custom development are specified in the proposal.
Store marketing and measurement
Plan suitable Google or Meta campaigns, product-feed work and content activity where included. Review product-page behaviour, checkout drop-off and recorded purchases before recommending further spend.
How we work together
1. Review and agree
Review your catalogue, customers, margins, inventory process and fulfilment capacity. Choose WooCommerce or Shopify around those needs and agree the build and marketing scope.
2. Prepare and implement
Configure the store and import the agreed catalogue. Review mobile layouts, payment and shipping settings, notifications and test orders with you before launch.
3. Review and improve
Hand over agreed access and guidance, then review store performance and marketing data. Maintenance, catalogue updates and ongoing campaigns are separately defined.
What we need from you
Provide product names, prices, images, variants, stock data, shipping rules, tax instructions and approved store policies. You own the store and payment-provider accounts. Platform subscriptions, hosting, paid apps, transaction fees and advertising spend are itemised separately where applicable.
How progress is measured
Review traffic quality, product views, add-to-cart activity, checkout completion, recorded purchases and acquisition cost where tracking permits. Revenue must be reconciled with cancellations, returns, discounts and fulfilment costs before treating it as profit.
Why work with Opel Digital
Opel Digital is the digital marketing brand of Opel Consulting Services LLP, based in Wayanad. Founder Vishnu Nambiar has worked in digital marketing since 2011. We agree on the scope, keep responsibilities clear and explain progress in terms you can use to make business decisions. The founder’s experience predates the company.
Ask us about relevant examples for your project. Any work shared will be labelled with the role and scope accurately; we do not promise the same outcome for every business.
Frequently asked questions
Do you work with both WooCommerce and Shopify?
Yes. We recommend a platform after reviewing your requirements, existing website, budget and the team's ability to manage the store.
Can you improve an existing store without rebuilding it?
Yes. We can assess the catalogue, checkout, tracking and marketing, then propose focused improvements. A rebuild is recommended only when there is a clear need and you approve it.
Does store setup include ongoing marketing?
Only when it is included in the agreed scope. Store setup, maintenance and marketing can be separate projects, with responsibilities and costs explained before work begins.
Related services
Tell us what you want to improve
Tell us about your business, your current setup and what you want to improve. We will review the requirements and agree a suitable scope before work starts.